Pricing
Price the operating outcome.
One predictable subscription per property, an enterprise layer per operator, and metered usage above clear allowances. Here is the whole model.
Proposed pricing. We test it in paid proofs before list prices are final.
How it is built
Enterprise platform
One fee per operator for the shared data, action, audit and support layer, and the portfolio controls that sit above every property.
Property subscription
Per property, per year. Platform Core is the base. Guest Journey adds the Concierge. Hotel Action adds Hotel Operator. Location and Wayfinding is the add-on.
Implementation
One time. An enterprise launch per operator, onboarding per property, and a connector fee per unique production path.
Metered usage
Resolved Concierge conversations above 25,000 a year, SMS by the segment, voice by the minute. Nothing metered inside the allowance.
The components
Components
| Component | Basis | List price | Included | Above the allowance | Why it is priced this way |
|---|---|---|---|---|---|
| Enterprise platform | per operator, per year | $200,000 | portfolio controls and governance | none | pays for the shared data, action, audit and support layer |
| Platform Core | per property, per year | $30,000 | stay model, reporting, standard support | none | base license for every activated property |
| Guest Journey | per property, per year | $20,000 | the Concierge, itinerary, groups, web and QR | conversation and messaging allowances below | packages the guest-facing surface as one journey |
| Hotel Action | per property, per year | $25,000 | Hotel Operator workflow, recommendations, one-click action | transaction services may apply | prices the operating workflow and measurable action |
| Location and Wayfinding | per property, per year | $10,000 | indoor maps and location features | map usage above allowance | only where the property experience needs it |
| Resolved Concierge conversations | per property, per year | included | 25,000 conversations | $0.15 each | meters the variable service without penalizing normal adoption |
| SMS | per segment | included | none | $0.02 per segment | passes through carrier and messaging cost with administration |
| Voice | per minute | quoted | none | quoted by channel and volume | voice cost varies too much to hide inside a subscription |
| Enterprise launch | one time, per operator | $100,000 | configuration and rollout design | none | covers program setup and operating design |
| Property onboarding | one time, per property | $10,000 | standard setup and training | custom work quoted | keeps implementation labor from eroding the subscription |
| Direct connector | one time, per unique production path | $50,000 | one certified connector path | vendor fees passed through | separates reusable integration work from property licensing |
The full package. Platform Core, Guest Journey and Hotel Action together list at $75,000 per property per year. A portfolio agreement carries a 10 percent discount, which is where the $67,500 to $75,000 fixed range comes from. Add Location and Wayfinding where the property needs it.
Price your property
The same unit model we plan with. Move the sliders.
Estimate
Does the value cover the price?
An illustrative sensitivity test against the proposed recurring model. A paid pilot replaces the assumptions with measured property performance.
Acted Stay Rate scenario
From one demonstrated stay to a property scenario
The share of eligible stays where the hotel completes at least one trackable action for the guest. Each stay counts once.
What the demo shows
1 eligible stay · 1 acted stay · $248.88 matched value
$180 spa booking from the demand-led offer loop, plus a $68.88 dinner booking completed through operations.
The demo establishes how a stay qualifies. It does not establish the property's rate.
The value model
Eligible stays × Acted Stay Rate × measured value per acted stay
Illustrative 300-room property, three-night weekend, 70% occupancy, 2.5-night average stay. Room revenue is excluded.
Assumed eligible weekend stays
252
A planning input until the property agrees on eligibility rules.
Illustrative Acted Stay Rate
34.6%
87 acted stays in this scenario, not measured property performance.
Illustrative value per acted stay
$50
A planning assumption across revenue and zero-value service actions.
Illustrative weekend value
$4,360
$226,699 if the same assumptions held for 52 weekends.
Sensitivity, not a forecast
What different property rates would produce
At 252 eligible stays and $50 per acted stay
| Illustrative ASR | Acted weekend stays | Weekend value | Annualized value |
|---|---|---|---|
| 20% | 50 | $2,520 | $131,040 |
| 30% | 76 | $3,780 | $196,560 |
| 34.6%planning case | 87 | $4,360 | $226,699 |
| 40% | 101 | $5,040 | $262,080 |
A paid pilot replaces these scenarios with the property's measured baseline, measured lift, and agreed value rules.
Illustrative annual attributed value
$226,699
Weekend activity only
Illustrative recurring price coverage
2.1×
Against proposed recurring pricing at a five-property portfolio, including its share of the enterprise platform fee
Weekend-only break-even
$24
Measured value needed per acted stay to cover recurring price
This scenario is attributed revenue coverage, not measured performance, customer profit, or a guaranteed return. A paid proof must establish the eligibility rules, matched-value method, outlet contribution margin, implementation cost and baseline before an ROI claim is made.
Commercial controls
- The portfolio discount is 10 percent at five properties or more.
- An optional performance fee is 7.5 percent of measured upside, never part of the committed forecast.
- The pricing rule is to price the full operating outcome. Platform pricing does not apply to a standalone chatbot.
- The proof rule is that no attribution fee applies until Finance approves the baseline and the measurement method.
How we start
01
A paid proof at two to three properties.
02
Part of the proof fee is credited toward a portfolio agreement.
03
A predictable base subscription, with metered usage above clear allowances.
04
Revenue share only against a finance-approved baseline.
Where this sits in the market
Public prices
Public pricing is strongest for point products. Enterprise platforms usually use quote-based pricing. We publish the model anyway.
Duve is listed in euros. Converted at the ECB reference rate on 2026-09-01.